Homepage Banner Best Practices

What is the Best Practice to utilize my homepage banner?

This is a single image, that takes up the most real estate, located at the top of the homepage.
 
An effective banner should include the following:

  • An aesthetically pleasing design
  • A descriptive headline or promotional offer that clearly states what they do or what they can offer the consumer 
  • A prominent call-to-action (CTA)

 
You can reference ‘Website Anatomy - https://adhawk1234.my.site.com/s/article/Website-Anatomy' to view placement.
 

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